Available for Product Manager Roles

Hi, I'm Yashwanth Reddy Yatham

Data-Driven Product Manager

Transforming insights into impact. I drive conversion growth, reduce churn, and build products users love through data-backed decisions and cross-functional collaboration.

2+ Years Experience
21.8% Churn Reduction
46% Efficiency Gains
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About Me

I'm an Associate Product Manager with a proven track record of driving measurable impact across SaaS, EdTech, and E-commerce platforms.

My journey in product management is powered by a unique blend of technical expertise and business acumen. With a background in Electronics & Communications Engineering and hands-on experience in data science, I bring analytical rigor to every product decision.

What drives me is the intersection of data, user needs, and business goals. Whether it's building predictive churn models, optimizing conversion funnels, or collaborating with cross-functional teams, I focus on creating products that deliver real value.

Data-Driven Approach

Every decision backed by metrics and user insights

Cross-Functional Leadership

Bridging engineering, design, and business teams

Impact-Focused

Delivered 4-16% conversion lifts and 21.8% churn reduction

Professional Experience

Associate Product Manager

Enigma Metaverse

May 2025 – Present Hyderabad
SaaS B2C Team of 15
  • Transitioned from Pega Data Scientist to APM, owning product initiatives end-to-end and driving strategic product decisions
  • Built and deployed predictive churn model using Pega Customer Decision Hub, enabling proactive retention strategies
  • Led market analysis and product discovery for Enigma Community, collaborating with Design, Ops, Legal, and Business teams
  • Owned product execution for ERPNext SaaS initiatives, writing PRDs, user stories, and managing execution via Jira
  • Improved development efficiency by 38% through requirement clarification, prioritization, and reducing rework
Jira Notion Figma SQL Google Analytics Excel

Business Development Executive

Aasaan App

Apr 2024 – Apr 2025 Hyderabad
B2B E-commerce SaaS Team of 6
  • Collaborated with Product, Sales, Marketing, and Engineering to improve funnel performance and market fit
  • Increased CTR by 24% and conversion rate by 16% through data-driven campaign and market analysis
  • Designed and executed ML lead-scoring model to classify leads, improving sales efficiency by 46%
  • Conducted competitor analysis and SWOT across markets; provided feature-level inputs that reduced churn by 21.8%
HubSpot CRM Google Analytics Google Ads Python Excel

Business Operations Executive

MyCaptain

Dec 2023 – Mar 2024 Bangalore
EdTech B2C Team of 8
  • Led market research and lead generation strategy, identifying high-conversion markets for course offerings
  • Increased team revenue from ₹2L to ₹10L (+₹8L) within 4 months by improving targeting and sales processes
  • Improved sales conversion from 3% to 7% by aligning leads to stronger market–product fit
  • Gathered and synthesized student feedback to improve course engagement and perceived career value
Excel Looker Studio Google Analytics Salesforce CRM Python

Key Projects & Impact

Predictive Churn Model

Enigma Metaverse

Built and deployed an ML-powered churn prediction model using Pega Customer Decision Hub, enabling proactive retention strategies and personalized user engagement campaigns.

Impact Enabled Retention
Machine Learning Pega CDH Retention

ML Lead Scoring System

Aasaan App

Designed and implemented a machine learning lead-scoring model to intelligently classify and prioritize leads, optimizing sales team efforts and resource allocation.

Efficiency Gain +46%
Python Sales Optimization ML Classification

Conversion Funnel Optimization

Aasaan App

Led comprehensive funnel analysis and optimization initiatives across marketing campaigns, leveraging data analytics to identify bottlenecks and implement targeted improvements.

CTR Increase +24%
CVR Increase +16%
Google Analytics A/B Testing Growth

ERPNext SaaS Product

Enigma Metaverse

Owned end-to-end product execution for ERPNext SaaS initiatives, from PRD creation to sprint planning, ensuring seamless delivery and improved development workflows.

Dev Efficiency +38%
PRDs Jira Agile

Competitive Analysis & SWOT

Aasaan App

Conducted in-depth competitor analysis and SWOT assessments across multiple markets, providing strategic feature recommendations that directly reduced customer churn.

Churn Reduction -21.8%
Market Research Strategy Product-Market Fit

Revenue Growth Initiative

MyCaptain

Spearheaded market research and lead generation strategy overhaul, dramatically improving targeting precision and sales conversion through data-driven market segmentation.

Revenue Increase ₹2L → ₹10L
Conversion Lift 3% → 7%
Growth Strategy Lead Gen Market Research

Skills & Competencies

Product & Business

Product Discovery
Market Research
PRDs & User Stories
Roadmapping
Feature Prioritization
Funnel Optimization
Stakeholder Management

Analytics & Data

Conversion Funnels
Retention & Churn Analysis
Revenue Analysis
Google Analytics
Looker Studio
SQL
Excel & Data Modeling

Tools & Platforms

Jira
Figma
Notion
HubSpot
Salesforce
Python
Pega CDH
Google Ads

Education & Certifications

Education

BTech, Electronics & Communications Engineering

2020-2024

SRM Institute of Science & Technology, Chennai

CGPA: 8.5

Coursework: Applied Machine Learning, Probability, Management Principles, Data Analysis (Open-Source Tools)

Intermediate (MPC)

2018-2020

Sri Chaitanya Junior College, Hyderabad

TSBIE: 84.5%

Certifications

Certified Pega Data Scientist

Pegasystems Inc.

Advanced certification in predictive analytics, decision strategies, and AI-powered customer engagement using Pega platform

Languages

English
Telugu
Hindi
Tamil

Let's Connect

Interested in collaborating or have a product opportunity? I'd love to hear from you.

Contact Information

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